Thinking of starting a lawn care business? If you'd like to make your living looking after other people's lawns, here's what you need to know...
How to get started
If you want to fast-track your new business, you may be tempted to invest in a franchise. There are many different lawn franchises to choose from, and the benefit of doing it this way is that you'll be piggybacking off an established brand - plus they'll usually supply you with the equipment and the basic training you'll need to get your business up and running.
The downside of purchasing a franchise? You'll often be required to pay royalties, and perhaps more critically, you won't have ultimate control of your business. This can be frustrating, especially if you like to get creative with branding and marketing.
Lawn & Weed Expert offer a great alternative to the traditional franchise model: we'll train you up and help you to get the right tools, but after that, you'll be in control and you won't have to pay any royalties on the sales you make.
Learn More: Lawn Care Franchises >>
FAQ time! Here are some of the questions that our trainees tend to ask us:
How much does it cost to set up a lawn care business?
Start-up costs are relatively low compared to the sales and profits that can be generated once your lawn maintenance business is up and running. The basic equipment and essential materials cost just a few thousand pounds.
Is lawn care a good business to get into?
Yes, lawn maintenance can be a very lucrative niche indeed - it's hard but rewarding work, and you'll be spending your working days outdoors rather than cooped up in an office!
How much money will I make?
Your profits will obviously depend on how many clients you can find and how many hours you're willing to work, but there is the potential to generate a turnover of several hundred thousand pounds within a few years.
Will I need a licence / permit?
Any pesticides, fungicides or herbicides you use must be authorised by the Chemicals Regulations Directorate. Read our blog on this topic to learn more.
Adam's start-up success story
Here at Lawn & Weed Expert, we can equip you with all the skills and resources you'll need to get your lawn treatment business started - but why take our word for it? Watch our video to see what Adam (owner of Mint Lawn & Weed) has to say about the assistance we provide!
Start Your Lawn Care Business Today >>
How to be successful: lawn care business tips
Running your own business comes with a lot of perks - you can choose your own hours and take the company in whatever direction you like - but it takes a lot of work to make a lawn care start-up successful.
First and foremost, you must provide an outstanding service that meets your customers' expectations. Leaving a trail of unhappy customers in your wake will quickly destroy your company's reputation - review websites like Yell, Google and Trustpilot make it easy for folks to air their grievances, and a single 1-star rating could be all it takes to shatter a potential client's confidence in your lawn maintenance service.
But let's assume you're capable of making your customers happy. What else can you do to turn your little lawn treatment business into a smashing success?
- Set up a Google My Business account. This will help your business to show up when somebody in your area performs a Google search for 'lawn care services' or similar. It will also give you more control over how your business looks in the Google results.
- Ask satisfied customers for online reviews. We've already mentioned the impact a negative review can have on your business - but positive reviews can be just as powerful! If a customer mentions how pleased they are with the job you did on their lawn, why not politely ask them to leave a review on Yell or Google?
- Go where your audience are. Think about the people you're targeting, and focus your advertising efforts on the channels they're most likely to engage with. For instance: is there a local newspaper that specifically focuses on your service area? Are your potential customers using Facebook, or would Google Ads be a better use of your online advertising budget? Could you benefit from more old-fashioned promotional strategies, like letterbox flyers and magazine ads? Is there an upcoming networking event that could land you a couple of lucrative commercial contracts? Ask yourself questions like these, and the answers will help your business to grow.
MORE BUSINESS TIPS HERE: Growing Your Lawn Care Business
Ready to start your lawn business? Call Lawn & Weed Expert on 0800 111 4958 for a no-obligation chat, or click here to find out more about the training and assistance we can provide!