Lawn care business

Thinking of starting a lawn care business? If you'd like to make your living looking after other people's lawns, here's what you need to know...

 

How to get started

If you want to fast-track your new business, you may be tempted to invest in a franchise. There are many different lawn franchises to choose from, and the benefit of doing it this way is that you'll be piggybacking off an established brand - plus they'll usually supply you with the equipment and the basic training you'll need to get your business up and running.

The downside of purchasing a franchise? You'll often be required to pay royalties, and perhaps more critically, you won't have ultimate control of your business. This can be frustrating, especially if you like to get creative with branding and marketing.

Lawn & Weed Expert offer a great alternative to the traditional franchise model: we'll train you up and help you to get the right tools, but after that, you'll be in control and you won't have to pay any royalties on the sales you make.

Learn More: Lawn Care Franchises >>

 

FAQ time! Here are some of the questions that our trainees tend to ask us:

 

How much does it cost to set up a lawn care business?

Start-up costs are relatively low compared to the sales and profits that can be generated once your lawn maintenance business is up and running. The basic equipment and essential materials cost just a few thousand pounds.

 

Is lawn care a good business to get into?

Yes, lawn maintenance can be a very lucrative niche indeed - it's hard but rewarding work, and you'll be spending your working days outdoors rather than cooped up in an office!

 

How much money will I make?

Your profits will obviously depend on how many clients you can find and how many hours you're willing to work, but there is the potential to generate a turnover of several hundred thousand pounds within a few years.

 

Will I need a licence / permit?

Any pesticides, fungicides or herbicides you use must be authorised by the Chemicals Regulations Directorate. Read our blog on this topic to learn more.

 

Adam's start-up success story

Here at Lawn & Weed Expert, we can equip you with all the skills and resources you'll need to get your lawn treatment business started - but why take our word for it? Watch our video to see what Adam (owner of Mint Lawn & Weed) has to say about the assistance we provide!

Start Your Lawn Care Business Today >>

 

How to be successful: lawn care business tips

Running your own business comes with a lot of perks - you can choose your own hours and take the company in whatever direction you like - but it takes a lot of work to make a lawn care start-up successful.

First and foremost, you must provide an outstanding service that meets your customers' expectations. Leaving a trail of unhappy customers in your wake will quickly destroy your company's reputation - review websites like Yell, Google and Trustpilot make it easy for folks to air their grievances, and a single 1-star rating could be all it takes to shatter a potential client's confidence in your lawn maintenance service.

But let's assume you're capable of making your customers happy. What else can you do to turn your little lawn treatment business into a smashing success?

  • Set up a Google My Business account. This will help your business to show up when somebody in your area performs a Google search for 'lawn care services' or similar. It will also give you more control over how your business looks in the Google results.

  • Ask satisfied customers for online reviews. We've already mentioned the impact a negative review can have on your business - but positive reviews can be just as powerful! If a customer mentions how pleased they are with the job you did on their lawn, why not politely ask them to leave a review on Yell or Google?

  • Go where your audience are. Think about the people you're targeting, and focus your advertising efforts on the channels they're most likely to engage with. For instance: is there a local newspaper that specifically focuses on your service area? Are your potential customers using Facebook, or would Google Ads be a better use of your online advertising budget? Could you benefit from more old-fashioned promotional strategies, like letterbox flyers and magazine ads? Is there an upcoming networking event that could land you a couple of lucrative commercial contracts? Ask yourself questions like these, and the answers will help your business to grow.

MORE BUSINESS TIPS HERE: Growing Your Lawn Care Business

 

Ready to start your lawn business? Call Lawn & Weed Expert on 0800 111 4958 for a no-obligation chat, or click here to find out more about the training and assistance we can provide!

Marketing tips to help you turn your fledgling lawn care business into a huge success!

Growing a lawn care business

Are you ready to turn your passion for lawn care into a lucrative business and leave your dull desk job behind? You couldn't have picked a better time! The demand for ground workers and lawn care specialists is set to increase by up to 20% over the coming years, so there's plenty of room from new emerging lawn care businesses to enter the market.

Managing and marketing a business requires an understanding of some key principles, such as:

  • What your business's goal is
  • Who your target audience are
  • Where you've got the best chance of reaching them

Setting up and growing a successful business might seem like an impossible challenge if you've no experience of entrepreneurship. But don't worry - here at Lawn & Weed Expert, we've helped lots of people to build and develop their own lawn care franchises into well-established, successful businesses. So we've got lots of lawn care business tips to help you on your way to success!

 

Tips for Growing Your Lawn Care Business:

  1. Measure your business's performance - Our first piece of advice will help you keep your growing lawn care business on track at all times. Setting your initial business goals is a vital step, but making sure you're meeting them is equally important! Measuring your business progression will highlight areas that need improvement, reassure you that your lawn care business is moving in the right direction at all times, and allow you to spot and resolve any problems quickly!

  2. Learn and adapt - Continuously measuring the success of your lawn care business is one thing, but adjusting your business strategy in response to your findings is what will really make your business grow. In addition to your monthly / quarterly / annual performance data, be conscious of changing seasons and trends, as these factors are likely to impact the number and type of customers who'll require your lawn care services. If you continually tweak your business to meet current demand, you'll always be one step ahead of the competition. Never become complacent with the business you're operating - there is always room for growth and improvement!

  3. Employ a trustworthy team - In the initial stages, you might choose to take on all responsibilities yourself: lawn care treatments, accounts, administration, marketing, and everything else that comes with running a business on your own. To help your business grow, however, you might want to employ others to help with different tasks further down the line. Be sure to employ people whom you can trust to provide a high-quality service to your new client base and keep things running smoothly.

  4. Client influence - One of the easiest ways to attract new customers is to ask existing customers to leave you a nice review, recommend your business to a friend, or come back for additional lawn care treatments in the future. You could offer loyalty rewards for repeat customers or deals for those who 'refer a friend' to expand your client base rapidly. In this day and age, it's very rare that people make a purchase or use a service without reading a few reviews first, so don't be afraid to ask your clients for Facebook, Google or Trustpilot reviews too.

If you are interested in starting a lawn care business of your own, Lawn & Weed Expert can provide training and support to help you get off the ground. We'll even help you get to grips with the marketing side of things!

Start Your Own Lawn Care Business Today >