Are you wondering how to grow a lawn care business from the ground up? Here we take a look at some simple marketing tips that make growing a lawn care business a walk in the garden, or park! 

Growing a lawn care business

Are you ready to turn your passion for lawn care into a lucrative business and leave your dull desk job behind? You couldn't have picked a better time! The demand for ground workers and lawn care specialists is set to increase by up to 20% over the coming years, so there's plenty of room for new emerging lawn care businesses to enter the market.

Managing and growing a lawn care business requires an understanding of some key principles, such as:

  • What your business' goal is
  • Who your target audience is
  • Where you've got the best chance of reaching them

Setting up and growing a successful lawn care business might seem like an impossible challenge if you've no experience in entrepreneurship but don't worry, here at Lawn & Weed Expert we've helped lots of people to build and develop their own lawn care franchises into well-established, successful businesses. So, we've got lots of lawn care business tips to help you on your way to success!

 

Tips on How to Grow a Lawn Care Business:

  1. Measure your business performance - Our first piece of advice will help you keep your growing lawn care business on track at all times. Setting your initial business goals is a vital step but making sure you're meeting them is equally important. Measuring your business progression will highlight areas that need improvement, reassure you that your lawn care business is moving in the right direction at all times and allow you to spot and resolve any problems quickly!

  2. Learn and adapt - Continuously measuring the success of your business is one thing, but adjusting your business strategy in response to your findings is what will really make your lawn care business grow. In addition to your monthly/quarterly/annual performance data, be conscious of changing seasons and trends, as these factors are likely to impact the number and type of customers who'll require your lawn care services. If you continually tweak your business to meet current demand, you'll always be one step ahead of the competition. Never become complacent with the business you're operating - there is always room for growth and improvement!

  3. Employ a trustworthy team - In the initial stages, you might choose to take on all responsibilities yourself: lawn care treatments, accounts, administration, marketing, and everything else that comes with running a business on your own. To help your lawn care business grow, however, you might want to employ others to help with different tasks further down the line. Be sure to employ people whom you can trust to provide a high-quality service to your new client base and keep things running smoothly.

  4. Client influence - One of the easiest ways to attract new customers is to ask existing customers to leave you a nice review, recommend your business to a friend, or come back for additional lawn care treatments in the future. You could offer loyalty rewards for repeat customers or deals for those who 'refer a friend' to expand your client base rapidly. In this day and age, it's very rare that people make a purchase or use a service without reading a few reviews first, so don't be afraid to ask your clients for Facebook, Google or Trustpilot reviews too.

 

And there we have it! A few simple tips on how to grow a lawn care business aimed to help you get to grips with your new business and drive your all-round management to the next level.

If you are interested in starting a lawn care business of your own, Lawn & Weed Expert can provide training and support to help you get off the ground. We'll even help you get to grips with the marketing side of things!

Start Your Own Lawn Care Business Today >

Lawn maintenance schedule

Your Lawn Maintenance Schedule

The best way to keep your lawn looking gorgeous all year round is to follow a lawn care schedule. We created this lawn maintenance schedule with help from our specialist lawn care team. Feel free to share it with your friends or print it off and stick it on your fridge!

Spring – February to May

  • Mow

Mow your grass periodically throughout spring to stop it growing wild!

  • Overseed

Plant more seeds than usual to improve the thickness of your lawn.

  • Top Dress

Add soul mixes to the surface of your lawn to improve soil quality.

  • Aerate

Puncture the soil to alleviate drainage issues, reduce compaction & improve filtration of nutrients.

  • Deal with Pests

Pests are most prevalent this time of year, avoid infestation by eradicating them early.

  • Scarify

Remove moss and thatch from your lawn.

  • Treat Weeds

Apply herbicides to prevent your weeds from growing.

Need some assistance with your spring lawn care? Contact us now!

 

Summer – May to August

  • Mow

Mow your lawn throughout summer, it will still be growing rapidly!

  • Water

If summer is particularly hot, keep your lawn hydrated with a good amount of water twice per week.

  • Deal with Pests

Ants often build their nests in summer. Sweep them away or pour hot soapy water over the area.

Is your lawn not looking as healthy as it should this summer? We can help.

 

Autumn – August to November

  • Mow

Mow your grass in Autumn, it may be the last proper dry spell until spring!

  • Overseed

Plant more seeds than usual to improve the thickness of your lawn.

  • Aerate

We often experience rain in autumn, aerate your lawn to ventilate it and stop compaction.

  • Moss Control

Moss thrives in damp conditions, be sure to treat & remove it before it spreads.

  • Disease Protection

Diseases also thrive in damp (sometimes warm) autumn months. Check for fungus or unusual dry/yellow patches. Speak to a professional to treat your grass diseases properly.

Contact us if you need any help keeping your lawn healthy this Autumn!

 

Winter – November to February

  • Clear

As the leaves fall from the trees, they can smother your lawn. Use a rake to clear them away.

  • Aerate

Puncture the soil if you notice there is water is building upon the surface of your lawn.

  • Fertilize

Use a specially formulated winter lawn feed to keep your lawn healthy in the harsh conditions.

If your lawn is suffering this winter, speak to our specialists!

For more lawn care advice and information on lawn maintenance, click here:

Lawn Care Advice >

If you've spent the time laying new turf or spreading grass seed to try and improve the look of your lawn, then it's important you feed it properly to see the best results. Applying the wrong kind of fertiliser to your lawn can actually do it more harm than good, so don't go spreading any old fertiliser! Keep reading this blog to find out how and when you should fertilise your new lawn, or, get in touch with Lawn & Weed Expert and we'll select and apply the right kind of fertiliser to your lawn, so you don't have to worry about it!

High-Quality Soil:

One thing to bear in mind while deciding whether or not to fertilise your new lawn is the composition of the soil it's laid on/growing in. If you planted grass seed or laid turf over soil that is rich in organic material & nutrients, you may not have to fertilise your new lawn until it has had a couple of months to grow.

Similarly, if you applied a pre-turf fertiliser between the existing soil and your new turf, this should keep the new lawn fed while it establishes - requiring only regular watering to keep it happy! Once your new lawn has had plenty of time to establish & is starting to look green and luscious, it's wise to apply a slow release fertiliser that will help the lawn matures.

Poor-Quality Soil:

If the soil that you're laying turf or planting grass seed on is of poorer quality, you might want to apply a fertiliser that is rich in nutrients, often referred to as a 'starter fertiliser'. The type of fertiliser you should look for in this case is one that is rich in phosphorous and potassium. These minerals will promote root growth & robust grass blades, which is perfect for a new lawn.

Fertilisers that contain lots of nitrogen promote quick growth, but can actually put too much stress on young lawns and can stimulate the growth of weeds! 

Unsure About the Quality of Your Soil?

Don't worry, we aren't all experts when it comes to soil composition. The best thing to do if you're unsure what fertiliser your new lawn needs is to get a free lawn survey from the lawn care specialists here at Lawn & Weed Expert, or head to our lawn fertilisation page to read more.

Request a FREE Lawn Survey >

If you have any further questions about fertilising your new lawn, don't hesitate to give us a call on 0800 111 4958 and a member of our team will be happy to help you! 

 

 

 

Laying a lawn

Laying a lawn is not your average gardening task, doing it correctly takes careful planning, preparation and patience. If you are interested in laying a lawn in your garden, why not contact the professionals? Here at Lawn & Weed Expert, we can supply and lay your new lawn stress-free! Enquire today about our turf laying service.

However, if you want to learn how to lay a lawn all by yourself, this blog is here to help! Here, we talk you through the important steps of how to lay a lawn so that you're not left stuck in the mud. 

More...

If you’re wondering how you can give your lawn a well-needed makeover, why not follow our lawn makeover plan! As experts in the lawn care industry, we can talk you through the steps you need to take to restore your lawn to its glory days.

In total, there are eight steps that we recommend you follow to transform your lawn from a sad, weed-riddled patch of land to a soft, green, healthy lawn. Of course, we’ll explain each step in more detail as we progress but, for your reference, the steps you need to take are:

  1. Assessing the Damage
  2. Removing Debris
  3. Aerating the Grass/Soil
  4. Removing Weeds
  5. Scarifying
  6. Seeding
  7. Feeding
  8. Watering

Assess the Damage

Every lawn is different and some lawns might need more care and attention than others. We recommend starting with a free lawn survey to assess the damage.

If your lawn is severely damaged (beyond repair), our specialists might advise you to have a completely fresh start and re-turf your lawn. However, if they feel that your existing lawn is salvageable, they will more than likely recommend that you give your lawn a good mow and then proceed with a lawn makeover plan that looks something like this…

Remove Debris

If your lawn has been unattended for a while, it’s likely that there is a build up of dead leaves, dirt and debris across its surface. Before you can begin treating your lawn, you need to remove all of this or it will smother the young grass shoots trying to emerge. This is a simple enough job, grab a rake and start raking the debris into a pile so that you can dispose of it in your garden bin.

Aerate the Grass/Soil

Over time, if lawns are walked on, the soil becomes incredibly compacted making it difficult for grass to grow. Compacted grass causes poorly-developed roots, weakens the grass and can even promote grass diseases, so aerating the lawn is an important step in its recovery.

Aeration creates tiny holes across the surface of your lawn, loosens the soil and promotes healthy growth. Aerating and entire lawn by hand can be a very time-consuming process. You have to push a garden fork roughly 10-15cm into the soil at 15cm intervals. So, if you have a big lawn, you’re going to be aerating for quite some time…

Our aeration and spiking service will ensure your lawn is fully aerated and ready for the next stages of its makeover in a fraction of the time. We use professional aerating machines that will do all the work for you!

Remove Weeds

If you want your lawn to be a pristine, weed-free space, now is the time to remove all the weeds in sight! To do this by hand you’ll need to dig up each weed and apply a suitable weed killer to ensure they don’t come back.

When you do this yourself, you will not only spend hours clambering around your garden on your hands and knees, but you also run the risk of choosing and applying a weed killer that might inhibit the growth of your lawn further down the line. We recommend leaving this arduous task to the (Lawn & Weed) experts!

View our Weed Control Services >

Scarifying

Once all the of the obvious weeds are out of the way, it’s time to scarify! Scarification removes thatch and moss that’s become interwoven in your lawn.

To do this by hand, you will need to work with one small area of your lawn at a time using a wire rake. The thatch and moss might be quite matted and thick, so you will need to use some elbow grease to pull all of it out! Alternatively, you can hire our time of scarification experts who will scarify your lawn with a scarification machine.

(Bear in mind that your lawn might actually look worse after the scarification process, but in the long run, this will help your lawn flourish!)

Seeding

If your lawn has some sever bald patches or needs a little extra volume, now is the time to spread some seeds. For thin areas, spread the seeds and lightly rake over them to help press them into the soil. For particularly bald patches, break up the soil in the bald area, scatter the seeds over and cover with a thin layer of compost.

If you suspect that the brown/yellow, sparse patches on your lawn are suspicious and might need special treatment, this page might help you identify and treat the problem:

Brown/Yellow Lawn Patches >

Feeding

In order to give your new grass seeds the best start in life, you should apply fertilizer to your lawn. There are lots of different fertilizers on the market, and choosing the right one can sometimes be tricky.

If you’re unsure what type of fertilizer will work for your lawn, don’t panic. We offer a professional lawn fertilisation service, using fertilisers that are exclusive to industry professionals. Our experts will help you determine the right type of fertiliser for your lawn & apply it for you.

View our Lawn Fertilisation Service >

Watering

So, your lawn makeover is nearing completion! If you’ve followed all the steps in our lawn makeover guide, your lawn should be well on its way to looking green and healthy! The final step, watering your lawn, seems pretty self-explanatory, but there is definitely an art to it.  

We recommend watering your lawn 2-3 times per week rather than a little bit every day. This prevents the grassroots remaining near the surface of your lawn (where the water is). For more advice on watering your lawn, head to our watering tips page.

We hope that this lawn makeover guide helps you to improve your lawn, whatever state it’s currently in. Remember, if you have any questions, or if you’d like our help giving your lawn a makeover – get in touch.

Make an Enquiry >

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